University Branding Guidelines and Official Seal
This manual serves as a guide to the proper execution and application of the Ateneo seal and logotype. This will enable all members of the university to proudly and respectfully use the school’s visual identity devices in all forms of communication.
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The Institutional Communications and Promotions (from hereon known as iCOMMP) is an office under the Office of the President that caters to the needs of the university to produce multimedia collaterals to promote its core values as well as its advocacies.
We support and promote the school’s various advocacies by creating print and digital materials to supplement it. We also document each advocacy event through video, and photo, making sure that every moment is captured with clarity. Lastly, we spread the word through AdDU’s official social media accounts.
We work with offices and individuals to create their needs such as videos, logos, and other promotional materials. However, we also have our own projects that, despite being fun, still align with the values and advocacies of the school.
We hope to inspire the youth by sharpening their creative skills to better help the community, especially Mindanao, through our volunteer pool ⏤ COMMS. We hope to train young creatives through workshops, conventions, seminars, and hands-on field training. Training then spiritually, socially, and technically will allow these volunteers to better communicate the message of the university and be leaders for Mindanao.
Serve the university through the administration and regulation of the university branding, and promoting the university’s advocacies and programs.
Aims to be the center for excellent production of media content and training ground for Ateneo creatives while imbibing its core values and advocacies.
Excellent multimedia production and documentation services to promote Ateneo de Davao as a university and its “ identity and mission.
Assists in providing a platform for offices, staff, and students of the university to promote events, issues, and advocacies.
Trains Ateneo sui generis leaders to help them excel in their chosen creative fields.
The Ateneo Communications Team is the center for assessing, developing, implementing and managing the content of the university’s official website and social networks; preparing marketing collateral, media releases and advertorials; providing layout and design services to university units, to ensure consistent visual representation of the university on all materials produced. Thus they are organized in their respective clusters.
The Creative Cluster is comprised of the Web and Visual Media Team.
The Web and Visual Media Team creates and enhances websites that are essential for conveying and accessing key University initiatives while also providing a variety of visual design strategy and content. Team members add value to projects by employing comprehensive analysis and creative strategy.
Team members contribute their expertise in visual design, web design, photography, video and multimedia production, information architecture, usability and accessibility standards, university branding and site development.
The Social Media and Editorial Cluster is comprised of the Media Relations Team, Web Content Team, Editorial Team, and Social Media Team.
The Media Relations Team manages public and news media inquires on behalf of the University and coordinates responses to media requests.
The Web Content Team provides the articles uploaded on the official website and makes sure that the contents are up to date.
The Editorial Team creates creatives articles, scripts, and opinion pieces for digital and print content.
Lastly, the Social Media Team manages the official social media accounts of the university. It makes sure that the platforms remain relevant and all announcements are released on time.
The Production Cluster is in charge of setting-up and manning the cameras and consoles during events. They make sure that every event is seamless thus they should be able to provide technical assistance. They are also in charge of the logistics and equipment inventory.