The Ateneo de Davao University hosted an International Learning Session (ILS) on “Trends in Marketing Education: Preparing Future Marketers for a Digital Society” with our guest speaker, Dr. Maria Apsari Sugiat, M.M., from Telkom University, Indonesia.
This learning session discussed global trends in marketing education in the context of digital transformation and artificial intelligence, highlighting how higher education institutions are adapting curricula, pedagogy, and competencies to prepare future marketers for a digital society, with insights drawn from emerging Southeast Asian contexts such as Indonesia and the Philippines.
The event was organized by the Marketing Department, Islamic Studies Department, and Ateneo Internationalization for Mindanao (AIM) Office and held at the Pakighinabi Room, 3/F Community Center of the First Companions from 2:00 – 4:30 PM on the 9th of February 2026.
